Case Study

Responsive Website

SerenaFit is known for its semi-private online group classes, personal training, and overall personable feel. Serena already had a website created, in SquareSpace, but wasn’t in love with the feel or performance so she went on the prowl for a web developer and designer who could pull her many products together and make it work in a seamless manner. She wanted a website that would help her get new leads and show off her style.

The Context

Serena came to me with a website that half worked for what she needed. She wanted to streamline the process for her members and create an overall better experience for them. She had a general idea of what she wanted to do but needed someone who could guide her the correct way. We talked in our initial consultation about her, her business, and her goals, and I came up with a design that not only met but exceeded her expectations.

The Process

To begin, I created wireframes of the pages she really wanted to be changed first, the classes and the pricing page. We agreed on the wireframes and got started. When first creating the pages on her website, it was hard to find out where the information needed to be and how the customer journey was going. We got on another phone call where she explained to me what was going on with the client experience. Once she explained it all to me, I told her that we should redesign the whole website to make the client experience better. Once we agreed on that, I set to work creating a new website using WordPress. This site would streamline the process not only for her clients but for Serena as well. It would make it easier to make changes and updates as time went on. We installed a membership plugin so that the clients could have access to their exclusive benefits and rolled out the new website in under a month.


Sales Driven Design

Responsive Design

The Result

The resulting website was a hit. Her clients love it, after getting used to the change, and she loves it as well. It is easier for her to update and the client journey takes fewer steps and overall less time than it used to. Her clients now have a calendar view of their classes and are able to schedule, change, and reschedule appointments with ease. Overall, a better experience for everyone.

“You’ll undoubtedly be happy you chose to work with MB. I give her 10 stars!

MB has been an essential part of my business growth. The hiring process can be very scary – finding MB was a true Godsend. Together, we’ve been able to take my small fitness business from a disorganized, offline experience, to a regimented, digitized experience for my new clients. She has amazing communication skills, goes over and above on almost every project, generates helpful, thoughtful responses and gives constructive feedback as well as recommendations. She’s aware of most technologies that can help automate and grow your business, and she has a great knack for design as she’s created my amazing new website that I’m very proud of. I highly recommend MB to any business seeking help in the web design, marketing, or project management space.”


CEO – SerenaFit